Working Mum and serial entrepreneur, Sima Najjar and founder of www.ekief.com has had an incredible entrepreneurial journey. She has achieved amazing success with seeing a problem and creating the solution. From Jordan, she is a leading Arab women entrepreneur who is one to watch in the coming years. She says if she was to start again she would begin the same way as she believes going to business school would not have armed her with the lessons and challenges she has faced. When her own journey for Arabic 'how to' videos failed she decided to solve the problem herself and start a You Tube channel where other Arabic speakers could have a place to go where they could get more 'how to' videos. This is her story of success and what lies ahead for this ambitious lady.
See more at The Learning Curve Podcast Episode.